Digital Content
Apperal Design/ 2026 Summer Limited Lookbook
Placemat/ Charm Set/ Hand-drawn Tatto Stickers
Icon Design and E-commerce
Created a conceptual capsule collection inspired by the idea of setting sail—choosing to begin without knowing exactly where the journey will lead. The story isn't about reaching a destination, but embracing every unexpected moment along the way. Each experience reveals a different side of who we are, and every version deserves to shine.
The project began with competitive research, consumer behavior, and an analysis of SET Active's product ecosystem. I translated the narrative into a seasonal collection including apparel, accessories, graphics, trims, color palettes, sandal charms, merchandising, campaign imagery, and e-commerce concepts, ensuring the story remained consistent across every customer touchpoint.
Deliverables
Illustration/ Graphic Design/ Icon Design/ Campaign Conception/ Apparel Design/ Merchandising/ Pattern Design/ Lookbook and Catalog Design/ Pirnt Design
Year
2026
2025 Package Box
2026 Packaging System
Branded Packaging/ Merchandising
Social Media Validation: Unboxing Campaign
By building the entire brand ecosystem from the ground up, spanning visual identity, merchandising, apparel graphics, packaging, e-commerce, and app UI. The program became one of NUSUN's most anticipated initiatives, with annual product releases selling out within days and contributing to a 36% increase in recruiting sales growth.
Deliverables
Logo Design/ Campaign Conception/ Art Direction/ Photoshoot Production/ Merchandising/ Apparel Design/ Graphic Pattern Design/ APP UI Design/ Hang Tag System Design/ Pirnt & Package/ Styling & Casting
Year
2024 to 2026
24SS Look Index/ Show Invitation Card/ Seating Archive Card/ Web Feature Article
After Awakening is a craftsmanship-driven designer fashion brand built on the belief that creativity is a lifelong journey of self-discovery. For the Spring/Summer 2024 collection, I developed a visual system across digital and print touchpoints that transformed craftsmanship into a community-centered storytelling experience. By integrating behind-the-scenes processes, material experimentation, and creator narratives into the brand language, the project shifted the focus from finished garments to the people and creative journeys behind them. The collection launch attracted 300+ attendees on-site and 15,000+ online viewers, helping position After Awakening as a platform that celebrates emerging creative culture rather than simply a fashion label.
Deliverables
Lookbook/ Art Direction/ Photoshoot Production/ Social Media Design/ Print Production/ Web Editorial Article/ Video Retouhcing/ E-commerce Design
Year
2024
Key Visual
FETAQ is a sports-tech brand built around the concept of “grid as order, disruption as attitude.” To support the launch of its latest running shoe, I created an integrated campaign visual system spanning e-commerce, social media, merchandise, environmental graphics, and customer-facing experiences. The campaign extended beyond product marketing through the FETAQ Running Club Pop-Up, transforming the launch into a community-driven brand activation that connected digital commerce with real-world engagement. By combining offline community participation with online content distribution, the campaign increased brand visibility, drove website traffic, and contributed to double-digit growth in online sales during the launch period.
Deliverables
Logo Design/ Campaign Conception/ Social Media Design/ Art Direction/ Photoshoot Production/ Campaign Materials/ Pirnt Poster/ Video Editing
Year
2023
This editorial publication showcases campaign photography created across multiple client accounts at Artmagiclabs while documenting the Creative Director’s creative journey and BTS. The challenge was developing a cohesive editorial system that could unify diverse campaigns through consistent visual storytelling, pacing, and color continuity, creating a seamless narrative from beginning to end.
Deliverables
Visual Conception/ Editorial Design/ Art Direction/ Photoshoot Production/ Print Production
Year
2024 to 2026
A digital campaign visual system created for A.A.SPECTRUM exploring the concept of “Ren” (仁) — humanity, coexistence, and fluid individuality. The campaign combines bold typographic motion language, high-contrast color systems, and layered compositions to reflect the brand’s philosophy of diversity beyond boundaries. Through rhythmic visual pacing and experimental color interaction, the project transforms fashion communication into an emotionally charged digital experience.
Deliverables
Campaign Conception/ Art Direction/ Photoshoot Production/ Social Media Design/ Motion Design/ Styling & Casting
Year
2022
Nusun Power’s 2025 Awards Night, an annual awards gala recognizing top salespeople for their outstanding performance and achievements.
Inspired by an understated “old money” resort aesthetic, the visual system blended refined luxury with tropical surroundings and was executed across digital, print, environmental, and large-scale LED applications. A cohesive color palette, clear hierarchy, and restrained visual language created an immersive experience aligned with the Nusun brand.
Deliverables
Logo Design/ Campaign Conception/ Art Direction/ Environmental Design/ Event Materials/ Print Production/ Large-Scale LED Screen
Year
2025
Deliverables
Visual Conception/ Art Direction/ Scalable Visual System/ Visualized Database/ Badge Logo Design/ Deck Design/ Social Media Design
Year
2026
From data-backed brand strategy and art direction to integrated campaigns, digital experiences, and e-commerce ecosystems, she create cohesive brand experiences by combining 360° design, marketing strategy, and data-driven insights to drive successful brand transformations, customer engagement, and measurable business growth.
🪷oliviazhao991026@gmail.com
🪷Work | Merch | Idea